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The Founder


Flavia Amadeu is the Founder and CEO of AMADEU - Amazonian Materials and Design United. She has researched and developed design projects with wild rubber for fifteen years, being a Ph.D. in Design and Sustainability from the London College of Fashion, with the Centre for Sustainable Fashion of UAL.

She has been working directly with local communities in the Amazon rainforest and with important partners/customers such as Lily Cole, Rick Owens, Vivienne Westwood, Bottletop, Artesano, WWF (UK, USA, and Brazil), SOS Amazônia, Sky Rainforest Rescue, besides having her own signature brand called FLAVIA AMADEU Sustainable Design.

Flavia Amadeu leads The Amadeu Group, from her office in Brazil, maintaining constant research with several partners around the globe.

Awards and Exhibitions


Prêmio MUDA 

Sustainability Award | São Paulo, 2020


Prêmio Green Product Award 
Leipzig, Germany 2019 | Munich, Germany 2020

Exhibition Fashioned from Nature at Victoria & Albert Museum
V&A, London, UK. April 2018 - March 2019.

Design Exhibition 1st BSB City Design - Iconic Designers from Brasilia
TV Tower Mezanine, Brasília, Brazil. June to July 2018.

Honorable Mention. The Brazilian Object 5th Award
Museum A CASA, São Paulo, Brazil. December 2015 - January 2016.

Floresta na Tupi. Tassì Brasil
São Paulo, October to December 2016.

Finalist in the 4th Prêmio do Objeto Brasileiro
Museum A CASA, Sao Paulo, Brazil, October 22th 2014 - December 19th, 2014 

Brazil - Denmark Contemporary Jewellery
Koldinghus Museum. Denmark. August 24th - November 11th, 2013.

Permanent Exhibition at Eden Project
Cornwall, England. Since 2013.

Design Week Milan, 2012
Brazil: Design, Innovation, and Sustainability.
Palazzo Affari ai Giureconsulti, Piazza dei Mercanti 2, Duomo,

Milan, Italy. April 17-23th 2012

Contemporary Jewelry Brazil-Dinamarca
Museu da Casa Brasileira, São Paulo, March 06-07th 2012

Jewels from Brazil
Walford Mill Crafts, Stone Ln, Wimborne Minster, 
Dorset BH21 1NL,  January 14th - February 26th, 2012. 

Jewels from Brazil
The Hub, Sleaford, UK: November 11th, 2011 - November 8th, 2012

Jewels from Brazil
The Civic, Barnsley. Hanson St, Barnsley, South Yorkshire 
S70 2HZ, UK, September 15th - November 4th, 2011

Prêmio Brit Insurance Designs of the Year
London Design Museum. January 16th - August 7th, 2011.

Bienal Brasileira de Design 2010
Museu Oscar Niemeyer abriga a Reinvenção da Matéria,

Curitiba, Brazil, September 14th to November 14th 2010

The Architecture of the Object - Jewellery Exhibition
National Library of the Republic,

Brasília, Brazil, March 23th to April 4th, 2010

Entre o Texto e o Têxtil: Do nu ao invólucro
Fashion Art Installation by Flavia Amadeu and Fabíola Alves.

ECCO - Contemporary Cultural Centre, Brasília, Brazil, April 29th to May 20th, 2008.

Organic Jewellery in Ana Barbieri's Fashion Show
Anhembi Morumbi,

São Paulo, Brazil. December 4th, 2007.

Fashion Performance. Contemporary Poetics: in between fashion and art

Poéticas Contemporâneas - Entre a Moda e a Arte
ECCO - Contemporary Cultural Centre, Brasília, Brazil, 2007.

Organic Jewellery and other accessories made of rubber by Flavia Amadeu

Espaço Cultural Contemporâneo
Ecco, Brasília, Brazil, April 17th 2007

Artificial Emotion 2
Tania Fraga and Flavia Amadeu. Itaú Cultural de São Paulo, June to October 2004.

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