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LaVeg our plastic free alternative in Ocean Material's article

Our LaVeg was featured in an article from Ocean Material. Together, we work to achieve real sustainable solutions in materials that contribute to a better today and tomorrow. Read the full article: https://www.linkedin.com/posts/toni-kienberger_oceanmaterial-leather-animalfree-activity-7110895888998232064-FSiY?utm_source=share&utm_medium=member_desktop


Photo: FORCA Fashion Brand



By Tony Kienberger - Founder and CEO of Ocean Material®:


At Ocean Material®, our mission goes beyond plastic recycling; we are driven by the pursuit of visionary problem-solvers committed to innovative material solutions that enrich both human lives and the environment. Today, we are thrilled to introduce you to one such collaborator: AMADEU Materials and the remarkable team led by Flavia Amadeu.


With over 15 years of experience in the fashion industry, I understand the challenges of finding leather alternatives that don't compromise on beauty and durability. All too often, we're left with options that are heavily coated or entirely composed of plastic. But there's a game-changing alternative in town, and it goes by the name of LaVeg™.


LaVeg™ is a premium biomaterial crafted from natural rubber and cotton. It is not only fully biodegradable but also boasts the luxurious look and feel of genuine leather. Its surface is waterproof, offering a smooth and soft touch. What's even more impressive is its durability, making it a perfect choice for fashion, accessories, footwear, and even furniture design.


The Making of LaVeg™:

LaVeg™ collaborates with local farms in the Brazilian countryside, employing sustainable management practices. The natural rubber is derived from latex, the sticky, milky substance collected from rubber trees through a process called "tapping." Remarkably, rubber trees can produce latex for over half a century. AMADEU Materials enhances the rubber's protective layer with water-based varnishes, imparting color and durability to the cotton textile. The result? A stunning material that harmonizes with the environment and supports local communities.


Rooted in Sustainability:

The natural rubber used in LaVeg's production comes from local farmers, many of whom are small family businesses. Nestled in the São Paulo countryside, these rubber farms are not just sources of sustainable income but also vital green spaces. They present an exciting opportunity to transition from agribusiness to a more eco-friendly approach, benefiting the entire region. It's noteworthy that AMADEU is also a B Corp-certified company, committed to meeting stringent standards of social and environmental performance, accountability, and transparency.


Together, Ocean Material and Amadeu Materials combine their expertise to create a sustainable cycle that relieves the environment and animals while providing innovative material solutions in alignment with our society's values. 💚


With this partnership, we offer a glimpse into a future where fashion and sustainability seamlessly coexist, proving that you don't have to compromise on style or ethics.


For more information about LaVeg™, please visit: https://lnkd.in/ep3yia43


We would also like to extend our heartfelt thanks to FORCA STUDIO for their stunning LaVeg™ collection, as showcased in the picture.



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